BOPIS (Buy Online Pick-up In Store)
Buy Online Pick-up In-Store (BOPIS) has become increasingly strategic to a retailer’s success. According to Gartner, a leading research company, in 2018 BOPIS grew 73% between Thanksgiving and Black Friday alone. BOPIS has seen growth from year to year from 53% in 2017 to 61% in 2018. Overall 21% of shoppers buy online and pick up in store at least twice a month. Done well, a BOPIS program can drive top line revenues while connecting a company’s online presence with their physical store.
Advanced Wireless Communications (AWC) has been working with retailers across the nation on BOPIS initiatives. We have implemented numerous solutions that deliver great convenience to BOPIS customers while building customer loyalty for the retailer. Below are some of the solutions we offer:
Know when a guest arrives to pick up an order by outfitting designated BOPIS parking stalls with their own weatherproof help buttons. Your guest pushes a button and a message is broadcasted to your BOPIS team – “Guest pick-up in stall one” (customize the message to fit your store needs). A BOPIS team member receives the call through a two-way radio, phone, smartphone application, or other device.
TWO-WAY CALL BOX
Outfit your designated BOPIS stalls with two-way call boxes. This allows your guest to push a button and connect with a BOPIS team member. Once connected your team member and guest can have a conversation. This allows your team member to gather information from the guest before making a trip out to the BOPIS parking stall. This solution creates a quicker turn time and increases overall customer satisfaction.
BOPIS guests park in a designated area with appropriate signage. The guest calls a phone number on the signage and connects with a BOPIS team member through telephone or two-way radios. This solution works well if you’re using two-way radios as it will enable your two-way radios receive phone calls.
DRIVE UP SENSORS
When a BOPIS guest drives up to the designated area a message automatically gets broadcasted to the appropriate BOPIS team members, so they are aware that the guest is present.
ODIN RETAIL ENTERPRISE
A customized solution that offers you flexibility and integration. With the ODIN Retail Enterprise system, you can track response times to BOPIS calls and other in-store assistance calls. It provides the ability to generate reports for training and see where you can improve service. Integrate with existing systems to get real-time notifications to multiple devices such as two-way radios, smartphone application, telephone, e-mail and other devices.