Curbside Pick-Up has become increasingly strategic to a retailer’s success. According to Gartner, a leading research company, in 2018 Curbside Pick-Up grew 73% between Thanksgiving and Black Friday alone. Curbside Pick-Up has seen growth from year to year from 53% in 2017 to 61% in 2018. Overall 21% of shoppers buy online and pick up in store at least twice a month. Done well, a BOPIS program can drive top line revenues while connecting a company’s online presence with their physical store.
Advanced Wireless Communications (AWC) has been working with retailers across the nation on Curbside Pick-Up initiatives. We have implemented numerous solutions that deliver great convenience to Curbside Pick-Up customers while building customer loyalty for the retailer. Below are some of the solutions we offer:
Know when a guest arrives to pick up an order by outfitting designated Curbside Pick-Up parking stalls with their own weatherproof help buttons. Your guest pushes a button and a message is broadcasted to your Curbside Pick-Up team – “Guest pick-up in stall one” (customize the message to fit your store needs). A Curbside Pick-Up team member receives the call through a two-way radio, phone, smartphone application, or other device.
TWO-WAY CALL BOX
Outfit your designated Curbside Pick-Up stalls with two-way call boxes. This allows your guest to push a button and connect with a Curbside Pick-Up team member. Once connected your team member and guest can have a conversation. This allows your team member to gather information from the guest before making a trip out to the Curbside Pick-Up parking stall. This solution creates a quicker turn time and increases overall customer satisfaction.
Curbside Pick-Up guests park in a designated area with appropriate signage. The guest calls a phone number on the signage and connects with a Curbside Pick-Up team member through telephone or two-way radios. This solution works well if you’re using two-way radios as it will enable your two-way radios receive phone calls.
DRIVE UP SENSORS
When a Curbside Pick-Up guest drives up to the designated area a message automatically gets broadcasted to the appropriate Curbside Pick-Up team members, so they are aware that the guest is present.
ODIN RETAIL ENTERPRISE
A customized solution that offers you flexibility and integration. With the ODIN Retail Enterprise system, you can track response times to Curbside Pick-Up calls and other in-store assistance calls. It provides the ability to generate reports for training and see where you can improve service. Integrate with existing systems to get real-time notifications to multiple devices such as two-way radios, smartphone application, telephone, e-mail and other devices.