Buy Online Pick Up In Store Can Help Boost Retail Sales

Did you know that buy online pick up in store can help boost retail sales? BOPIS continues to grow as does the focus on omnichannel experiences in retail. According to Forbes, “53% of shoppers are likely to look at a product in-store and buy it online – and vice-versa.” This is just further evidence that customers are increasingly looking to merge the online and offline shopping experience.

While statistics like this are exciting, there are certain challenges that can lead to customer frustration and potential loss of business when implementing a new BOPIS plan. At Advanced Wireless Communications (AWC), our team of Retail experts understand these challenges and have successfully deployed hundreds of BOPIS strategies across the nation. Our solutions not only offer convenience to BOPIS customers but also help build customer loyalty for the retailer.

At AWC, we recognize the evolving needs of retailers and the growing popularity of BOPIS and, we understand that offering a seamless online-to-offline shopping experience is crucial for customer satisfaction and business success. That’s why we continuously strive to develop innovative BOPIS solutions that meet the demands of modern retail.

With our in-house team of engineers we are capable of creating custom BOPIS solutions to meet all of your needs including the following:


When a BOPIS guest arrives at the designated area, an automatic message is broadcasted to the appropriate BOPIS team members, alerting them of the guest’s presence. This ensures a seamless handoff and minimizes wait times for customers.


Know when your guests arrive to pick up their order by outfitting designated BOPIS parking stalls with weatherproof help buttons. These buttons allow guests to notify the BOPIS team of their arrival by simply pushing a button. A customized message is then broadcasted to the team, indicating the guest’s pick up location. This system can be integrated with various communication devices such as two-way radios, phones, smartphone applications, and more.


To further enhance the customer experience, we provide two-way call boxes for designated BOPIS stalls. Guests can use these call boxes to directly connect with a BOPIS team member and have a conversation before the team member makes a trip to the parking stall. This not only allows staff to gather necessary information but also leads to quicker turn times and increased overall customer satisfaction.


For those who prefer telephone communication, our telephone interconnect solution is a dependable option. BOPIS guests can park in a designated area with appropriate signage and call a specified phone number to connect with a retail team member using telephone or two-way radios. This solution is especially effective when integrated with two-way radios, as it enables the radios to receive phone calls, ensuring efficient communication between the team and customers.


For retailers seeking a comprehensive and customizable solution, we offer the ONE™ Enterprise system. This solution provides flexibility and integration, allowing you to track response times to BOPIS calls and other in-store assistance requests. With real-time notifications sent to multiple devices such as two-way radios, smartphone applications, telephones, and email, you can ensure seamless coordination and improved service. The system also generates reports to help you identify areas of improvement and optimize the BOPIS experience.

Incorporating BOPIS into your omnichannel strategy provides numerous advantages, from improved customer satisfaction and increased sales to enhanced operational efficiency. By embracing the benefits of buying online and picking up in-store, retailers can create a seamless shopping experience that caters to the evolving needs of today’s consumers.

Contact us today to learn more about our BOPIS solutions and how we can help your business thrive in the digital age while delivering exceptional customer experiences.

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